Desktop publishing course to learn graphic design

Dear Freelance Writer,

If you can point and click with a computer mouse, you can make $100,000 a year or more as a desktop graphic designer.

My associates and I have figured out how to reduce what used to be a very complicated profession down to something you can learn and do on a computer — even if you have little or no “artistic” ability.

Plus, I’m going to show you how to get started in a little-known segment of the graphic arts market that happens to be the easiest and most lucrative.

I’ll explain exactly how easy and lucrative it is in just a minute, but first, let me tell you a little bit about myself…

How I Learned To Make $100,000 To $150,000 A Year
— Part Time —
From The Comfort Of My Own Home…

I have to tell you one thing right off the bat.

I’m a little nutty. That’s why it’s hard for me to work in an office environment. One minute

I might be lying on the floor with my work spread out all over the place. Another I’ll have my legs up on the desk as I lean back thinking. Or I might take a break and do a yoga posture in my chair or back on the floor again.

That’s just me. Everyone who knows me knows that about me. I’m just Haller — a little bit different. Get me going and I’ll talk your ear off. I have so much energy it’s hard to contain it.

But I think that’s just part of the psychological stuff that makes some of us want to live and work in our own environment. We’re able to function better when we don’t have people breathing down our necks or looking at us like we’re weird.

Anyway, I think that’s why I pretty much had to go freelance. I just couldn’t stand the corporate environment any more.

Plus, of course, they don’t like to let you work from home on your own hours, pay you a six-figure salary, and wait for you to show up when you want.

And if you’re anything like me, you’ll be interested in this opportunity.

Let me tell you about it…

From Ink Pens, Scissors, Paste And Wax To The Magic Of
Point And Click…

I learned graphic arts in “the old school.”

I studied typography, design, and interior and architectural design. Even fabric and furniture design. You name it; I’ve studied it.

In fact, I learned every type of graphic design there was. And I learned back when we did all our design with a rapidograph — one of those pens you have to fill with ink. And paint brushes. And you ordered type (words and letters printed on paper), and then you cut them out and pasted them on to other paper or you would stick everything down with hot wax.

Then computers came along. I took a huge pay cut and went to one of the first agencies that was installing computers, and I was the first artist there to be trained on them.

I learned it all, and I’m glad I learned the “old-fashioned” way. But I’ll tell you what I know today…

You don’t have to do any of what I did.

The computer revolution in graphic design has changed things so much that — as I said on the cover of this letter — if you can point and click with a mouse you can do what I do.

And you can make incredible money.

How Much Can You Make?

Well, I make $100,000 to $150,000 a year, depending on how much work I do. And I’m raising three children and helping my husband in another business. If I wanted to work harder I could make $200,000 a year or more. Right now, that’s not what I want to do. But you could.

More specifically, I make $600, $1,000 or more for a simple 8 page sales letter. It depends how much stuff I’m doing with the letter.

And what we call “magalogs,” sales pieces that look like magazines (you get them all the time in the mail), go from $3,000 to $6,000 to $10,000 apiece or more. And you can comfortably do 2 in a month.

You do the math.

Now I’m not saying you can hang out your shingle and get 2 magalogs a month to do. But if you start with sales letters and do some good work for a few publishers, people will come back to you again and again.

Do it well and before you know it you can have all the work you want.

It’s common for a freelance graphic designer to charge $60 to $75 an hour. Even at $60 an hour, and even going 2 months without work, you’d make over $100,000 for the year.

But here’s the best part of all…

I LOVE MY WORK!

It’s great work. Every job is new and different. If I don’t like a client, I don’t have to work with them anymore.

And the freedom — good Gosh! Money can’t even buy it…

I can take the children to school, come home and work and talk to clients, bake some cupcakes for an after-school party, take the kids to swimming lessons, and then come home and work some more.

Sometimes — when everything’s quiet in the house — I can knock out a $500 job before

I hit the sack myself.

Sometimes I get up early, before everybody else, and get a chunk of work done. But I don’t mind at all. For one thing, I’m not making $10,000 a year for my sweat (if you know what I mean).

And I used to commute at least 2 or 3 hours a day to get to the agencies where I worked. Plus, agency work can be a drag! They don’t pay you much, people steal your ideas, you often don’t get credit for what you do, and everybody is stepping over everyone else to get ahead.

Man, I’m glad I don’t do that scene anymore.

Good Money, Great Quality of Life
— It’s A Great Opportunity!

All that time I used to spend on the road I get to spend with my kids now. And all those meetings where people talked and talked! When you’re in the quiet of your home you can do ten times as much work as you can in a noisy office.

So if you’re like me — you want more freedom, better money, and to be able to be “yourself” — you may be interested in this.

It’s a new learning program called Graphic Design Success: The Accelerated Program for Starting and Succeeding in Direct Marketing Design. And it can teach you everything you need to know to be a successful, highly paid graphic designer.

Plus, you can learn at your own pace with monthly lessons. It’s very inexpensive to get started, and there are easy payments and no finance charges.

Look, I’m no genius. I’m just a regular old gal. And you don’t have to be a genius to do this. All you have to do is learn the basics and do it well and you can be very successful.

Especially when you learn about this “hidden” market…

Make $1,000 A Day In The “Hidden”
Desktop Design Market

In Graphic Design Success: The Accelerated Program for Starting and Succeeding in Direct Marketing Design, you’ll learn how to make as much as $1,000 a day in the most overlooked — and potentially the most lucrative — market for desktop design services: Direct Marketing.

“Direct marketing” means any type of marketing selling a product or service directly. The old-fashioned term for it is “mail order.”

Direct response advertising, or direct marketing, is a $1.86 trillion industry. The reason it’s so large is because direct marketing is a highly effective way to sell products and services.

The best part about working in such a large industry is that, as far as graphic design is concerned, the market is virtually untapped! I know it’s hard to believe when there are thousands of talented graphic designers in this country alone. But truth be known, they’re simply not interested in laying out straightforward letters and ads. They want to work for trendy magazines, TV stations, and hip websites.

So most of them are scrambling for the far more demanding — and far less plentiful — “Madison Avenue” type jobs.

There’s Room For Growth, Too…

But the fact is, there’s room for thousands more direct marketing graphic designers. And since the industry is projected to grow by 8 to 10 percent a year over the next several years, we’ll never be able to keep up with the demand.

Now, I’m the first to admit that “Agency” or “Madison Avenue” design jobs are glamorous. Top “agency” designers win prestigious Clio or ADDY awards.

The problem is that for all the long hours and stress, their jobs don’t pay very well. The average salary for agency graphic designers is only $35,000.Work your way up to “Senior Graphic Designer” and you’ll make $50 - $60 grand a year.

So if you’re interested in “glory,” or winning awards, and money isn’t a priority, and you don’t mind the office grind, you should work for an advertising agency.

But if you’re interested in making good steady money, and you want more freedom, direct response is the way to go.

Once you learn the secrets of designing appealing and easy-to-read promotions, you can charge anywhere from $50 — $150 per hour for your time.

Now, in the beginning you’re not going to make the big fees. You’re probably going to have to take some assignments on the lower end of the scale until you prove yourself. But once you’re established, you’ll make top dollar.

Plus, you’ll never have to scrounge for work because direct mail always thrives! More than 50 billion pieces are mailed every year and almost half of the adults in this country buy products through the mail. And each year, more companies use direct mail to sell their goods and services.

As far as I know, this is the only comprehensive learning program specifically for designing winning direct marketing packages. It’s the fastest, most lucrative way to break into the field of graphic design that there is. And it will take us more than 10 years to train enough people to even scratch the surface of this wide open market.

Now You Can Quickly And Easily Learn The Skills
Of A Direct Marketing Graphic Designer

You’ll possess a financially valuable, high-demand skill that will significantly boost your income. Just learn to design clear and readable written ads…the only ads that work.

You can take back your freedom, fire your boss forever and jump out of the numbing daily grind. Your life will get a lot easier. No more stress and anxiety from taking orders and never deciding your own path.

You can leave the hellish commute behind. No more endless traffic jams and overwhelming crowds. No more wasting two hours a day on the road listening to the radio while you could be making money.

You can live wherever in the world you want. All you need is a phone line to receive and send out your assignments. You can even do your work while traveling. Whether you go to white-sanded Caribbean islands or the desert mountains of Santa Fe — you can pay for your trip while vacationing.

This is a rare chance for you to change your life, earn a six-figure salary at home, and do something you will enjoy.

You really can make $50,000, $75,000, and even $100,000 a year or more without leaving your home and without killing yourself — even if you’re not “artistically” talented…

No need to be a Picasso…

Some people call me a “freelance graphic artist.” But a lot of us don’t even use that term anymore, because there’s very little “art” involved.

The clients you’ll be working for...the same ones who hire me on a regular basis...couldn’t care less about “art.”

They want simple, sensible layouts.

Sure, there are a handful of basic design “rules” you have to follow. They’re easy, and we’ll teach them to you. But just like this letter, a lot of what’s needed is just simple design and layout.

And that’s why I don’t call myself a graphic “artist.” It’s not art. It’s simple design. Using my desktop computer, I design simple print and online materials my clients urgently need.

You Can Live The Dream Life And
Make The Dream Money That These People Do…

Let me tell you about some ordinary people who — without any training in art or computers — became direct marketing designers.

As you can see, most of these people never even had formal training. And they’re making great money, with freedom and all the perks of the freelance life. But you can learn all the techniques they know — and how to get clients — from our new course: Graphic Design Success: The Accelerated Program for Starting and Succeeding in Direct Marketing Design.

You’ll have all the tools to duplicate our success very rapidly, and without the learning curve we had to go through!

Now, let me tell you how this course was created…

How This Unusual Opportunity Was Created…

The American Writers & Artists Institute (AWAI) produces Graphic Design Success. The American Writers & Artists Institute is devoted to helping people become freelance professionals. Every day, they teach people how to make a lot of money.

The mainstay of AWAI’s business has been teaching ordinary people how to become topnotch direct marketing copywriters (the people who write the sales messages for your letters). AWAI has already trained over 5,000 students to write for the lucrative direct response market.

This course evolved from their copywriting program. AWAI knew that — like copywriting — direct marketing graphic design was a little-known field where people could earn a lot of money and enjoy a stress-free lifestyle.

So AWAI talked with some of the most experienced and successful people in the industry and gathered all the secrets to making it big as a freelance graphic designer. Knowing that a program like this is long overdue, my colleagues and I agreed to serve on AWAI’s board of advisors and |help create this exciting course.

A Completely Unique Program Designed To Take You
Rapidly Toward Your Goals

Graphic Design Success is an amazing educational program created to teach ordinary people the secrets of direct marketing design in less than a year. To accomplish that, we used the teaching system developed by Michael Masterson, a direct marketing legend responsible for billions of dollars in direct mail and internet sales.

Michael heads up a panel of teaching professionals for the program. His proven, practical teaching methods have helped thousands of people learn direct marketing. His students have created hundreds of millions of dollars in sales in direct marketing. And along the way, Michael has made his students very rich. Some make $250,000 a year or more.

For Graphic Design Success, the teaching system is remarkably effective, but almost never seen in colleges or professional schools today. This system has no memorization, no lectures, and no unnecessary theory. It is a system of learning called “mimesis” — a system that Greek and Latin teachers invented centuries ago.

It’s a simple process of looking at both good and bad examples and deciding which is which. Over time, with correction, you get to have a perfect instinct. It may sound incredible that it could be so easy — but it works! And we’ve proved it again and again.

In short, we avoid all academic theory and intellectual mumbo jumbo. We make it easy for you to succeed.

Our Board Of Advisors
Are The Best In The Business

Ray Holland and Roger C. Parker head up the Graphic Design Success Board of Advisors. Ray has over 16 years of experience in direct marketing graphics. He was the Art Director for Boardroom, a huge direct marketing company that publishes widely read newsletters.

Roger C. Parker has written over 30 books about graphic design including “Looking Good in Print,” “One Minute Designer,” and “Design for Dummies.” Over 1,600,000 copies of Roger’s books are in print in over 37 languages. Roger is a master of teaching design. He has trained and developed projects for: Adobe, Agfa, Apple, Bose, Goldmark, Hewlett-Packard, Microsoft, Volvo and Yamaha, to name a few.

And the Board of Advisors also includes designers Rob Davis, Catherine O’Neill, and master marketers Robert Bly, Michael Masterson, and William Bonner. And, of course, myself.

As I mentioned before, these are some of the biggest names in the direct marketing industry. With their help, we’ve created Graphic Design Success — what we all believe is the quickest and most effective graphic design program for the ordinary person ever developed. With the Board of Advisors by your side you can’t help but learn to create winning designs every time.

3 Things You Need to Succeed

There are just a few musts to succeed in this business…

 On the other hand, there are a lot of things you DON’T need to succeed…

5 Things You Don’t Need to Succeed

Here’s the bottom line. You don’t have to be gifted in art or graphic design to be successful in this business. This is a skill that can be honed by virtually anyone who’s willing to train his or her eye and practice.

The program we’ve created is simply the best of its kind available. It’s the fastest and surest way for an ordinary, non-experienced person to learn the skills to become a direct marketing designer.

Now, You Could Learn The Way I learned…

You could start by taking graphic design courses at your local community college, or at night school.

Problem is, most graphic design professors are totally “out of the loop” of the direct marketing industry. They come from art backgrounds and are oriented toward the glamour industries — hip magazines and trendy newspapers. But usually they know little to nothing about direct marketing or how to succeed in this giant “unknown” field.

(It took me years to figure out this market niche and perfect my business!)

Plus, college can cost between $10,000 and $30,000 a year...and it takes 4 years or more.

Or, You Can Take The Quick And Easy Way…

The Graphic Design Success program, on the other hand, costs less than one semester of college, and you can complete it in less than one year. You’ll learn how to do the work, who to work for, how to set up your freelance business, how much to charge, and much more.

Graphic Design Success comes equipped with an entire section devoted to getting clients and selling yourself to them. You will find invaluable information about how today’s most successful direct marketing designers got started, including specific pointers and tips.

You’ll have the names, addresses, and phone numbers of the people who can give you work. You’ll know exactly what to say to them. And you’ll have the skills to deliver valuable direct marketing graphics — which they’ll pay you good money for.

You’ll learn how to build a network of contacts — so your clients will work to get you more clients. There’s so much work for direct marketing designers that they can turn down jobs and work as little or as much as they want. There are literally thousands of direct marketing companies that need good designers.

You Could Even Land Your First Design Job
Just By Taking Our Course!!

AWAI is associated with an advertising agency, Fourth Avenue Marketing Group (FAMG), that gets jobs for direct marketing designers.

As a graduate of AWAI’s Graphic Design Success program, you will be automatically submitted to FAMG as a potential freelancer. If they accept you, you may get your first assignment from them — sometimes even before you finish the program.

In fact, just last month, Brian Sodi, Director of FAMG, called AWAI in desperate need of a designer. All of the regular designers he had been using were unavailable because they had more work than they could handle.

Take Full Control Of Your Life…Right Now!!

Other design students plunk down thousands for a semester of training at a typical college or professional school. And they spend 4 years studying. You don’t need to pay that much…and you certainly don’t need to waste 4 years.

No other program teaches you how to focus on the little-known and lucrative direct marketing segment of the market. Plus, similar programs that don’t show you where to find this work cost as much as $800!

But the complete Graphic Design Success course is yours for only $430!

You Could Get Paid Twice That To
Design Your First Letter!

That’s less than $500 to learn the skills of a trade that can earn you $1,000 to $3,000 for every direct marketing package you design!

Think about that. You could re-coup your investment six times over by designing a single letter…Just like the one you’re holding in your hand!!

And — You Can Pay As You Learn!

$430 is a very small investment for such a major benefit. But to make it even easier, you can sign up for the program on a pay-as-you-go basis for a modest $79 down and only $39 a month.

So why not invest just $79 right now and start the course. Then you can go through it at your leisure. Decide for yourself if the direct marketing designer way of life is for you.

Each month (for 11 months) you will receive an additional installment of the course for just $39. And each lesson will bring you one month closer to your new career.

Plus, once you finish Graphic Design Success, you don’t have to limit yourself to direct marketing work. You’ll be able to design promotional materials for any local or national client...

Everything from ads and resumes, to posters, signs, circulars, and brochures. Also media kits, business cards, letterhead, company logos, catalogs, flyers, and inserts... whatever your clients need to market their products or services.

You’ll also be able to design materials for Web marketing: Web sites, banner ads, and email marketing. We’ll teach you how to design for the Internet... and get into that booming area of direct marketing, too.

The Graphic Design Success program can give you a new life… Working for yourself, working from home, and making great money!

Plus, we’re willing to guarantee you’ll be happy!

Your Iron-Clad, No-Risk Guarantee

For less than the cost of a single college credit — you can step into an exciting career that gives you the freedom to work anywhere anytime and lets you earn $50,000 to $300,000 a year!

Your satisfaction, of course, is 100% guaranteed. You can cancel for a full refund in the first 30 days, and after that you can cancel at any time you want with no further obligation. That’s about as fair as fair can be.

Our Commitment to Your Success Doesn’t End Here

The American Writers & Artists Institute has but one goal: to teach you how to become one of the country’s top producing graphic designers.

So we’ll make sure that we’re always here for you. If you don’t understand something about the course, or if you have any questions — call, e-mail, or fax us. We’ll help you in any way we can. Remember, members of our board have designed packages that have sold millions of dollars in products and services through the mail. We’re a powerful resource that you should NEVER hesitate to use.

Your Future Is In Your Hands…

As a direct marketing designer, you can have the life that most people only dream of.

Remember Rob and Nancy? When they started, they didn’t know anything about direct marketing graphics...but now they makes hundreds of thousands of dollars a year.

Me, I’m right where I want to be. I make more money freelancing than I did in the corporate job I quit years ago. I have a LOT more fun, freedom, and time for my family and the things I want to do.

Why don’t you make a positive decision right now to change your life? You risk nothing and you have so much to gain. The sooner you get started the sooner you could be on your way in your new career.